Maybe it shows just how self involved I am, I’m ginger all right? No one wants to be my friend, but I always feel a sense of being on the right path when I find that artists I admire seem to share something of my thought processes. In this case when it comes to a broad musical taste. I love challenging and aggressive music that forces me to think. On the other hand I just love good songs. Good pop songs in particular. Pure Love proves that despite the bands that made them famous, Gallows and The Hope Conspiracy, both Frank Carter and Jim Carroll share that aesthetic.
Pure Love is all about the songs. They’re all tight, coiled and focused works. Verses, choruses, bridges and dynamics you know and love. Calling the album ‘Anthems’ is perhaps a touch misleading, these are not arena friendly slices of rock, but they do sound perfectly suited to the kind of heritage soaked clubs the band have toured so far. Its a record of songs to be sung back with passion from a couple of hundred mouths who mean every word. Personally I think that’s cooler than an arena anyway. Even if it doesn’t pay as well. Surprisingly Frank Carter’s drastic vocal change has paid off tremendously here. He’s not a stellar singer but he knows his range and plays well within it and always gives it enough drive and conviction to make the whole record sound convincing where some of the more retro influences could have left it feeling contrived.
It’s an album of songs that will probably always be good fun. Even ten years from now when you definitely feel too old to dance to them anymore. You’ll probably still remember the dances though.
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